Redesigned the driver mobile app to align with Rose Rocket's new web platform strategy—shifting from a one-size-fits-all driver tool to a flexible, config-driven experience that can support a wide range of workflows at a lower development cost.
DETAILS
Project Type: Lead / sole designer
Team: 1 PM, 1 EM, 1 designer, 2 developers
Timeline: Mar - May 2024, Dec 2024 - Jan 2025
📈 BUSINESS GOAL
Unlock extensive customization for the mobile app to support the unique workflows of existing and new customer segments at a lower development cost
⭐️ DESIGN / EXPERIENCE GOAL
Adapt Rose Rocket’s web app patterns to React Native (e.g., boards, records, widgets), aligning with its config-driven architecture while preserving the core user experience
Spearheaded and managed leadership alignment through building a case for evolving the driver app into a full mobile version of the web platform
Created systems & patterns
Adapted Rose Rocket’s web app platform patterns and layouts into React Native mobile equivalents to support a configuration-driven architecture
Re-built the core use case
Created the core driver workflows using the updated mobile systems & patterns to ensure they support real world use cases
Validate the new app
Validated the new app serves the existing end user equal to or better through internal usability testing and post-beta launch customer interviews
The RESULT
Post launch: The impact
300
Drivers migrated
Successfully migrated 110 companies & 300 drivers to new mobile app
⭐️ Migration
56 %
Mobile NFRs solved immedietly
Automatic inheritance of Platform capabilities immediately solved 56% of the classic NFRs - an effort that would take over 3 years building on the existing app
📈 Development costs
3
Happy active customers
Positive qualitative feedback from 3 active companies about overall usability and app customization features leading to greater retention
⭐️ Customer satisfaction
∞
New customer segments
Validated the new app serves the existing end user equal to or better through internal usability testing and post-beta launch customer interviews
