Human-centered design is what challenges and inspires me. With a background in business and 5+ years in product design & branding, I bring both strategy and craft to the table—always looking for resourceful ways to work within constraints and ship great work. I care a lot about the “why” behind what we build and love working with cross-functional teams to turn ideas into impactful products. For the past 3.5 years, I was helping to build a platform to modernize and digitize North American trucking freight logistics at Rose Rocket.
Recently, I spent the past three months travelling South America, flexing my adventure muscle and gaining new perspective. Hiking the W Trek in Patagonia and Salkantay Trail to Machu Picchu, or travelling to small remote towns in Brazil or Ecuador, travel fuels my creativity and reminds me to stay open, adaptable, and always learning.
When I'm not doing the above, you can find me doing anything craft related, attending a trivia night, attempting to use my new camera (Ricoh GR III), playing Euchre with friends, or dancing away at a concert.
Previous experience
WayBill
Expanded the ShadCN-based component library to use design tokens and created new components to support a data table focused UI
Created the UI patterns and layouts for WayBill’s foundational object and table views
Led the 0-1 design of core user workflows for the rating engine feature
Rose Rocket
Managed leadership alignment and spearheaded the redesign of the driver app into a full mobile version of the web platform to support scalability across new customer segments
Led a continuous UX improvement initiative for the core platform, using user research and analytics to identify and resolve key UX gaps, and developed an error and loading framework to enhance product consistency and clarity
Defined the information architecture and design for the platform’s core financial objects—financial line items and allocations—which shaped the data model and UX of the platform’s accounting features
Presented four company-wide talks to boost visibility and adoption of the designsystem and design tokens
Rose Rocket
Led no-code experiments using Pendo and the Rose Rocket product to launch the Module Marketplace, Board Templates, and Onboarding Module features to increase engagement and activation KPIs for the Self-serve customer segment
Mentored two junior designers through weekly 1:1s and feedback sessions, fostering growth in technical skills and guiding them through design challenges
Introduced design team processes such as Design Power Hour, Design Reading Club, and Design to Development Kick-off, optimizing team output and improving cross-functional collaboration and hand-off efficiency
Rose Rocket
Led the end-to-end redesign of AR/AP back office features to unify the product experience, modernize the UI, and integrate key feature requests resulting in a40% increase in GMV
Evolved the design system by creating and applying design tokens to ensure alignment with the developer component library, while establishing a UI kit & templates to accelerate the design process and improve product consistency
Cartage.AI
Created the company’s brand style guide and marketing site, laying the foundation for a differentiated visual identity
Led the 0–1 design of core user workflows for automation features
BrainStation
Mentored 17 UX design students, offering 1:1 training on product design while conducting workshops on design platforms (Figma, Webflow)
Swivel Network
Co-founded Swivel, an AI-powered platform designed to connect students with startups based on value and cultural fit
Designed and developed IA, user flows, wireframes, and high-fidelity prototypes to create the marketing website and web app
Ove Brand | Design
Performed competitor and comparator brand audits to inform brand strategy and identity development
Assisted in facilitating communication and coordination between clients and the creative team during strategic workshops, ensuring seamless execution of brand initiatives
With a love for learning, I am constantly pushing myself to take on challenges and experiences that push me outside my comfort zone and make me a better designer, empathizer, and leader.
VIEW RESUMEI am happy to share more of my work.
